A decade is a long time in the games industry. The highs and lows that Sony, Nintendo, and others have experienced show the industry’s constantly evolving and, at times, volatile nature.
Xbox has faced bigger contrasting fortunes than its peers though. Microsoft’s gaming brand was doing extremely well as 2010 heralded the start of a new decade, but the last 10 years haven’t been straightforward.
So join us while we take a look back at the last decade of Xbox, including all its highs and lows, and look to the future of the brand as the next-generation Xbox Series X looms on the horizon.
A loss of Kinection
Bizarre decisions over the last decade have left Microsoft playing catch up with its competitors, and it’s only recently that the company has managed to recover the goodwill it amassed during the Xbox 360 days.
First-party titles like Halo 3, Minecraft: Xbox 360 Edition, and Kinect Adventures provided Xbox fans with gaming genre variety, while third-party games like GTA V boosted console sales. The console-breaking ‘Red Ring of Death’ error had largely been eliminated, and all signs pointed to Microsoft building on the Xbox 360’s success.
Things changed with the Xbox One’s arrival. Former executive Adam Orth’s comments…